Advertising

The following originally appeared on LatAmThought

A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19^th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes is synonymous throughout Argentina as being one of the nation’s most well-known beers, and not just another nondescript suburb that make up the megalopolis of Gran Buenos Aires.